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September 2011, OUTLOOK, "The Good Souls lnc"
Some MBAs out there are making more meaningful choices
WHEN asked that perennial question, "What are your plans,
young man?", the 24-year-old MEA was almost smug in his
response. "Choices sir, I have choices," adding that for now
he was just "exploring his options".
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05-March-2010, Hindustan Times, " Click, Buy and Support"
19-March-2010, Asian Age, " Zero -plastic drive gets boost from green web "
IIM, Ahmedabad - Alumnus magazine February '10 Issue, "The Green and Good Store Promoting Responsible Consumerism "
Friday, 11 June 2010 - www.yourstory.in, "Responsible consumerism, Green Entrepreneurship and More"
Responsible consumerism, Green Entrepreneurship and More
 Saving the environment while bringing sustainable development, social empowerment, economic inclusion and preservation of traditional knowledge, seems like a pretty tall order especially in India. Aparna Bhatnagar is a young entrepreneur who has taken on this challenge and she has performed admirable well so far. She told us more saying “FuturEyez India” doing business as “Green and Good Store” is a social enterprise with the vision to “Enable a Happier, Healthier future for all”
Yourstory spoke to Aparna to learn more about her work and her concepts in detail
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February 2011 - Dare Magazine , "Buy Green, Buy Well "
Buy Green, Buy Well
 Going green the digital way? Aparna Bhatnagar
saw this as an opportunity for her online retail
business when she started the Green and
Good Store. The entrepreneur says responsible
consumerism is the need of the hour, especially
in a country like India
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February 2011 - Dare Magazine , "Profits Peak
Only when the
Consumer Wears
the Crown"
Profits Peak
Only when the
Consumer Wears
the Crown
 Delivering improved consumer
experience consistently
is a vital strategy to increase
your consumer base and ensure
repeat consumers
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